PEAK Social

We partnered with PEAK Social, a digital marketing start-up, to develop a comprehensive brand identity that captured both the professionalism of the business and the personal passions of its founder. The logo was inspired by the silhouette of the Matterhorn, while the color palette drew from alpine landscapes in her travel photography. Together with brand marks and supporting visuals, we created an identity system that reflects her belief in applying lessons from outdoor adventure to guide clients toward success in their marketing.